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Qatar: Poised for Success in Holding FIFA World Cup 2022?

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The case

Who – the protagonist

The Qatari government – preparing to host the FIFA World Cup as part of its  vision to transform Qatar into a world-class developed economy.

Qatar

What

FIFA (Fédération Internationale de Football Association) was founded in Paris in 1904. The World Cup has been held every four years since 1930 except during World War Two and is now the most popular sporting event in the world. It’s estimated that a ninth of the world’s population watched the 2006 final. The current World Cup holder is Germany.

Why

Hosting the World Cup was expected to transform Qatar into a preferred sporting arena and the various projects associated with the event, including massive infrastructure works, were seen as an important component of the country’s economic growth programme,‘Qatar National Vision 2030’.

When

Qatar won its bid to host the FIFA World Cup 2022 in December 2010. But almost immediately the country’s success was criticised and opposed for various reasons by football federations, sports experts and analysts. Allegations of bribery were also made.

Where qatar

Qatar is a tiny country in the Middle East, home to the world’s third-largest gas reserves and a world-class sports academy. It had already hosted several important international events, such as the Asian Games, FIM Moto Racing World Championships, and WTA Tour Tennis Championships.

Key quote

‘We will make sure this (2022 World Cup) is a milestone in the history of the Middle East and in the history of FIFA.’ – H. H. Sheikh Hamad bin Khalifa Al-Thani, Emir, State of Qatar

What next?

Can Qatar make a success of this huge and prestigious event? What about the gruellingly hot climate and restrictions on the availability and consumption of alcohol? Will there be enough accommodation for fans and will the necessary infrastructure be completed in time? Might the cost of hosting the event outweigh any benefits?

 
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Qatar: Poised for Success in Holding FIFA World Cup 2022?
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Teaching note
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The authors
Authors

Abhijeet Poddar and S. Nithya

Abhijeet Poddar and S. Nithya explain the benefits of writing a case from published sources and offer advice on how to appeal to today’s tech-savvy students.

Engaging and relevant

Alt text

Developing a case about football, especially FIFA, was educative as well as interesting, and we’re thrilled that it became one of The Case Centre’s bestsellers. It’s a great subject for a case and an excellent way to instantly engage students. The lessons to be drawn from the case can also be applied to other industries and sectors such as the tourism and hospitality industry, the infrastructure sector and the financial sector.

We find that the current generation of students are extremely tech-savvy and prefer reading short cases that are not too long and verbose. They can also be made more appealing by including colourful infographics and embedded videos.

AuthorsWriting from published sources

There are a number of points that should be kept in mind while writing a case from published sources. It’s important to collect data and information from authentic sources, and as part of this, we usually avoid using information published on personal websites, such as blogs where subjective opinion and misinformation can be found. It’s also necessary to check if the data is copyright protected and to obtain necessary permissions to use the material if required.

References to the published materials should be cited, and it’s always a good idea to include expert opinions or quotes to substantiate information and data included in the case.

Many advantages

qatarWe believe there are a number of advantages to writing a case from published sources, including the fact that a contemporary case can be developed for teaching within a short space of time. The business world is currently changing at the speed of thought and cases written from published sources can capture current developments and activities almost as they are happening. They are also an excellent way to enable and encourage in-depth analysis of a particular topic.

Learning objectives

The three main learning objectives of this case are brand-building strategies; the economic and financial impact of hosting mega events; and the analysis of short and long-term gains.

About the authors

Abhijeet Poddar, Faculty Research, Amity Research Centers Headquarters, Bangalore.
e apoddar@blr.amity.edu
tw @abhijeet_poddar

S Nithya, Faculty Research, Amity Research Centers Headquarters, Bangalore
e snnithya@blr.amity.edu
tw @nithya_iyer

 

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