Featured case:
Qatar: Poised for Success in Holding FIFA World Cup 2022?
| The case |
Who – the protagonistThe Qatari government – preparing to host the FIFA World Cup as part of its vision to transform Qatar into a world-class developed economy. 
WhatFIFA (Fédération Internationale de Football Association) was founded in Paris in 1904. The World Cup has been held every four years since 1930 except during World War Two and is now the most popular sporting event in the world. It’s estimated that a ninth of the world’s population watched the 2006 final. The current World Cup holder is Germany. WhyHosting the World Cup was expected to transform Qatar into a preferred sporting arena and the various projects associated with the event, including massive infrastructure works, were seen as an important component of the country’s economic growth programme,‘Qatar National Vision 2030’. WhenQatar won its bid to host the FIFA World Cup 2022 in December 2010. But almost immediately the country’s success was criticised and opposed for various reasons by football federations, sports experts and analysts. Allegations of bribery were also made.
Where
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Qatar: Poised for Success in Holding FIFA World Cup 2022? |
| The authors |
Abhijeet Poddar and S. NithyaAbhijeet Poddar and S. Nithya explain the benefits of writing a case from published sources and offer advice on how to appeal to today’s tech-savvy students. Engaging and relevant
Developing a case about football, especially FIFA, was educative as well as interesting, and we’re thrilled that it became one of The Case Centre’s bestsellers. It’s a great subject for a case and an excellent way to instantly engage students. The lessons to be drawn from the case can also be applied to other industries and sectors such as the tourism and hospitality industry, the infrastructure sector and the financial sector. We find that the current generation of students are extremely tech-savvy and prefer reading short cases that are not too long and verbose. They can also be made more appealing by including colourful infographics and embedded videos.
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Writing from published sources
We believe there are a number of advantages to writing a case from published sources, including the fact that a contemporary case can be developed for teaching within a short space of time. The business world is currently changing at the speed of thought and cases written from published sources can capture current developments and activities almost as they are happening. They are also an excellent way to enable and encourage in-depth analysis of a particular topic.