Blue Ocean Strategy materials available from The Case Centre

Blue Ocean Strategy book jacketWritten by W. Chan Kim and Renée Mauborgne of INSEAD, Blue Ocean Strategy is a best seller across five continents. It is recognised as one of the most iconic and impactful strategy books ever written. It has been published in 44 languages and has sold over 3.6 million copies. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, it provides us with a systematic approach to making the competition irrelevant and creating uncontested market space. Individual chapters from this book are available from The Case Centre. 

What is Blue Ocean Strategy?

Watch this video from Harvard Business Review for an explanation of Blue Ocean Strategy.

In the spotlight - out 26 September 2017!

Blue Ocean Strategy book jacket

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. 

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future. Read more.

Cases and teaching materials

A comprehensive set of pedagogical materials on blue ocean strategy are available from The Case Centre. A professor can use these materials to teach blue ocean strategy in the MBA and executive classrooms, workshops, and in the company setting. These materials, which cover a wide range of industries, are exciting, highly visual, and allow students and executives to see and feel the reality companies are up against, leading to a richer understanding of the dynamics of a strategic setting, and a more memorable and engaging learning experience.

The Marvel Way

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Click on a product title to view further details and, if eligible, an inspection copy.

André Rieu

A Maestro Without Borders: How André Rieu Created the Classical Music Market for the Masses
Ref 317-0302-1

André Rieu
Check out the short video trailer for a quick case synopsis.
Also available:
Teaching note

Ref 317-0302-8
Video and lecture slides available for free faculty download at  www.blueoceanstrategy.com

The Marvel Way

The Marvel Way: Restoring a Blue Ocean
Ref 316-0075-1

The Marvel Way
Check out the short video trailer for a quick case synopsis.
Also available:
Teaching note

Ref 316-0075-8
Video and lecture slides available for free faculty download at  www.blueoceanstrategy.com

Salesforce.com

Salesforce.com: Creating a Blue Ocean in the B2B Space
Ref 313-019-1

Sales Force
Check out the short video trailer for a quick case synopsis.
Also available:
Teaching note

Ref 313-019-8
Lecture slides available for free faculty download at www.blueoceanstrategy.com

Making a Blue Ocean Strategic Move that Discourages Imitation

Making a Blue Ocean Strategic Move that Discourages Imitation: The Case of Wikipedia
Ref 311-219-1

Wikipedia
Check out the short video trailer for a quick case synopsis.
Also available:
Teaching note

Ref 311-219-8
Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

How Apple's Corporate Strategy Drove High Growth

How Apple’s Corporate Strategy Drove High Growth
Ref 312-183-1

Apple
Check out the short video trailer for a quick case synopsis.
Also available:
Teaching note

Ref 312-183-8
Video, lecture slides and press articles available for free faculty download at www.blueoceanstrategy.com

Drybar logo

Drybar (A): The American Beauty Salon Industry in 2008
Ref 316-0277-1

Dry Bar
Check out the short video trailer for a quick case synopsis.
Also available:
Drybar (B): No Cuts. No Color. Just Blowouts! (written as a cartoon storybook)
Ref 316-0277-1B
Teaching note
Ref 316-0277-8
Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Tata Nano

Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth:
Ref 317-0016-1

Tata Nano
Check out the short video trailer for a quick case synopsis.
Also available:
Teaching note

Ref 317-0016-8
Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

The Evolution of the Circus Industry The Evolution of the Circus Industry (A)
Ref 302-057-1
Cirque du Soleil
Check out the short video trailer for a quick case synopsis.
Also available:
Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (B)

Ref 302-058-1
Teaching note

Ref 302-057-8
Video available for free faculty download at www.blueoceanstrategy.com
Justin Trudeau Wins 2015 Canada Election

Justin Trudeau Wins 2015 Canada Election: Creating a Blue Ocean in Politics
Ref 315-342-1

Justin Trudeau
Check out the short video trailer for a quick case synopsis.
Also available:
Teaching note

Ref 315-342-8
Background note
Ref 315-341-1
Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Zappos.com Zappos.com (A): Bring the Shoe Store to Your Home
Ref 313-048-1
Also available:
Zappos.com (B): Strategy Powered by Culture and People
Ref 313-049-1
Teaching note
Ref 313-048-8
Video and lecture slides available for free faculty download at www.blueoceanstrategy.com
Crafting Winning Strategies in a Mature Market

Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001
Ref 309-186-1

Yellow Tail
Check out the short video trailer for a quick case synopsis.
Also available:
Teaching note

Ref 309-186-8
Video available for free faculty download at www.blueoceanstrategy.com

The Highly Regulated German Medical Supplies Industry

The Highly Regulated German Medical Supplies Industry (A)
Ref 313-314-1

Rehability
Check out the short video trailer for a quick case synopsis.
Also available:
Rehability (B): More Than Just Wheelchairs
Ref 313-315-1
Teaching note
Ref 313-314-8
Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Compte-Nickel

Compte-Nickel: Creating New Demand in the Retail Banking Sector
Ref 316-0167-1

Compte Nickel
Check out the short video trailer for a quick case synopsis.
Also available:
Teaching note

Ref 316-0167-8
Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Skype in the Voice-over-IP Industry Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?
Ref 313-047-1
Also available:
Teaching note

Ref 313-047-8
Video and lecture slides available for free faculty download at www.blueoceanstrategy.com
The Nintendo Wii The Nintendo Wii: Lessons Learned from Noncustomers
Ref 313-046-1
Video and lecture slides available for free faculty download at www.blueoceanstrategy.com
Blue Ocean Finance Blue Ocean Finance: The Evolution of Corporate Treasury Operations in the 21st Century
Ref 114-057-1
Also available:
Teaching note

Ref 114-057-8
Blue Ocean Strategy Implementation Self-Diagnostic Blue Ocean Strategy Implementation Self-Diagnostic: Tipping Point Leadership and Fair Process in Action (recommended for executives only)
Ref 308-315-1
Also available:
Teaching note

Ref 308-315-8
Blue Ocean Strategy Implementation Scenario Case Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action (recommended for executives or MBAs with extensive work experience)
Ref 308-314-1
Also available:
Teaching note

Ref 308-314-8
How to Implement Blue Ocean Strategy How to Implement Blue Ocean Strategy
Ref 309-197-1
Also available:
Teaching note

Ref 309-197-8
Interactive class exercise: Tipping Point Leadership and Fair Process in Action - available for free faculty download at www.blueoceanstrategy.com
Blue Ocean Strategy Implementation Lecture on Tipping Point Leadership and Fair Process Action Blue Ocean Strategy Implementation Lecture on Tipping Point Leadership and Fair Process Action - lecture slides available for free faculty download at www.blueoceanstrategy.com
Also available:
Teaching note

Ref 308-317-8
NTT DoCoMo i-Mode NTT DoCoMo i-Mode(TM): Value Innovation at DoCoMo
Ref 303-043-1
Also available:
Teaching note

Ref 303-043-8
Lessons From Breakthrough Strategic Moves Over the Last Century Lessons From Breakthrough Strategic Moves Over the Last Century
Ref 309-196-1
Also available:
Teaching note

Ref 309-196-8
Video available for free faculty download at www.blueoceanstrategy.com
How a US Consumer Products Company Unlocked the Three Tiers of Noncustomers How a US Consumer Products Company Unlocked the Three Tiers of Noncustomers
Ref 309-204-1
Also available:
Teaching note

Ref 309-204-8
Interactive case and noncustomer exercise available for free faculty download at www.blueoceanstrategy.com

Teaching modules

Two teaching modules that explain how the Blue Ocean Strategy materials work as a curriculum are available at www.blueoceanstrategy.com.

How Strategy Shapes Structure
This module outlines five complementary sessions using lectures and cases (exercise-based cases and theory-based video cases) and covers the theoretical distinction between a structuralist v. reconstructionist view of strategy. All supporting materials, along with comprehensive teaching notes, can be found in the list above.

Blue Ocean Strategy Implementation: Tipping Point Leadership and Fair Process in Action
This module outlines a half-day program on blue ocean strategy implementation. Ideal for MBA or executive education, the module uses innovative teaching materials and that are accompanied by teaching notes as shown in the list above. 

Book chapters from Blue Ocean Strategy

Blue Ocean Strategy book jacketIndividual chapters from the best selling Blue Ocean Strategy book are also available from The Case Centre.

Click on a chapter title to view further details and, if eligible, an inspection copy.
 

Part one: Blue Ocean Strategy

Part Two: Formulating Blue Ocean Strategy

Part Three: Executing Blue Ocean Strategy

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