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Blue Ocean Shift | Strategy materials available from The Case Centre
NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.Read more.
What is Blue Ocean Shift?
Watch this BLUE OCEAN SHIFT video to find out How People Facing Obstacles, Like All of Us, Change the World.
Written by W. Chan Kim and Renée Mauborgne of INSEAD, Blue Ocean Strategy has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, it provides us with a systematic approach to make the competition irrelevant and create uncontested market space. Individual chapters from this book are available from The Case Centre.
What is Blue Ocean Strategy?
Watch this video from Harvard Business Review for an explanation of Blue Ocean Strategy.
Cases and teaching materials
Click on a product title to view further details and, if eligible, an educator preview copy.
Two teaching modules that explain how the Blue Ocean Strategy materials work as a curriculum are available at www.blueoceanstrategy.com.
How Strategy Shapes Structure
This module outlines five complementary sessions using lectures and cases (exercise-based cases and theory-based video cases) and covers the theoretical distinction between a structuralist v. reconstructionist view of strategy. All supporting materials, along with comprehensive teaching notes, can be found in the list above.
If you have recently registered a case with us and would like the chance to talk about your experience of writing and teaching it please contact Antoinette.
Written by W. Chan Kim and Renée Mauborgne of INSEAD, Blue Ocean Strategy has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, it provides us with a systematic approach to make the competition irrelevant and create uncontested market space. Individual chapters from this book are available from The Case Centre. 
