
Featured case: Quiz Kerala: Spreading Knowledge
The case |
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Quiz Kerala: Spreading Knowledge |
The authors |
![]() Aravind Reghunathan and Joshy JosephAravind, a doctoral student at Indian Institute of Management Kozhikode, discusses how his knowledge of the quizzing industry helped him in writing this case. First-hand perspectiveAravind said: “As quizzing is a niche industry segment, the challenge for me was to make the reader understand the workings of the industry and its growing business potential.
“Accordingly, in the case, the reader goes through different dimensions of this industry, right from how a quiz is prepared by the research team to how it is enjoyed by the audience.” Knowing your contactsAravind continued: “I have served as a quizmaster for Quiz Kerala, and the protagonist and I used to have discussions about the potential of the industry, since we both knew the workings of it well. Our relationship made it easier for me to ask him questions about his organisation, its current problems, and its future plans.” Departure from the normHe commented: “The students have found it interesting to go through an industry that is very different from the usual business settings on which most of the academic case studies are based on. “In addition, they could easily relate to the infotainment angle of quizzing, as many of them regularly watch quiz-based reality shows on television.”
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