Jordan Cohen at pfizerWorks

This new case from IESE Business School follows Jordan Cohen, the architect behind pfizerWorks, through the five years it took him to build the service from a loose idea into a large-scale, highly innovative service offering, all while working inside the world's largest pharmaceutical company. Through the work of Cohen and his team, the case highlights the special demands faced by innovators in large companies, including the need for trust-building, the ability to navigate internal politics, and the process of selling your ideas to internal stakeholders.

The case also yields unique insights into the challenges and opportunities of using global sourcing from countries such as India, as well as the possibility of using technology to radically enhance the productivity of knowledge workers.

Watch the authors, Paddy Miller and Thomas Wedell-Wedellsborg, and Jordan Cohen, talk about the case.

Case details

Click on the case title to view further details and, where available, an educator preview copy.

Jordan Cohen at pfizerWorks: Building the Office of the Future
Paddy Miller and Thomas Wedell-Wedellsborg
IESE Business School
Ref DPO-0187-E
Also available:
Teaching note
Ref DPOT-0040-E 

About the authors

Paddy Miller is professor of Managing People in Organizations at IESE Business School, Spain.

Thomas Wedell-Wedellsborg is a consultant and guest lecturer at IESE Business School, Spain.

Related links

Getting Rid of the Busy Work so You Can Get to Work
Jordan Cohen on Management Innovation eXchange

How pfizerWorks helps get rid of busy work
Jordan Cohen describes pfizerWorks

Outsourcing Tasks Instead of Jobs
by Jena McGregor
Bloomberg Businessweek

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