Bestselling cases in 2015

MarketingMarketing

The top fifteen bestselling cases in this subject category are listed alphabetically. Click on a case title to view further details and, where available, an educator preview copy.

Paper icon Aqualisa Quartz: Simply a Better Shower
Youngme Moon and Kerry Herman
Harvard Business Publishing
9-502-030
Paper icon Dove: Evolution of a Brand
John Deighton
Harvard Business Publishing
9-508-047
Paper icon Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States
Andrew T Stephen
INSEAD
510-015-1
Paper icon Hubspot: Inbound Marketing and Web 2.0
Jill Avery, Naseem Dahod and Thomas Steenburgh
Harvard Business Publishing
9-509-049
Paper icon Innovation and Renovation: The Nespresso Story
Kamran Kashani and Joyce Miller
IMD
IMD-5-0543
Paper icon Intelligent Medicine: The Novartis-Proteus Alliance
Anirudh Dhebar
Babson College
BAB696J2
Paper icon Michelin Fleet Solutions: From Selling Tires to Selling Kilometers
Chloe Renault, Frederic Dalsace and Wolfgang Ulaga
HEC Paris
510-103-1
Paper icon Ombre, Tie-Dye, Splat Hair: Trends or Fads?: 'Pull' and 'Push' Social Media Strategies at L'Oreal Paris
David Dubois and Katrina Bens
INSEAD
514-063-1
Paper icon Red Bull: The Anti-Brand Brand
Nirmalya Kumar, Nader Tavassoli and Sophie Linguri Coughlan
London Business School
505-098-1
Paper icon Renova Toilet Paper: Avant-Garde Marketing in a Commoditized Category
Yakov Bart, Pierre Chandon, Steven Sweldens and Raquel Seabra de Sousa
INSEAD
510-077-1
Paper icon Starbucks: Delivering Customer Service
Youngme Moon and John A Quelch
Harvard Business Publishing
9-504-016
Paper icon Tetra Pak (A): The Challenge of Intimacy with a Key Customer
Kamran Kashani and Janet Shaner
IMD
IMD-5-0604
Paper icon Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
INSEAD
504-009-1
Paper icon Value Selling at SKF Service (A): Tough Buyer Confronts Strategy
Kamran Kashani and Aimee DuBrule
IMD
IMD-5-0751
Paper icon Xiameter: The Past and Future of a 'Disruptive Innovation'
Kamran Kashani and Anna Francis
IMD
IMD-5-0702
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