Bestselling cases in 2017


The top fifteen bestselling cases in this subject category are listed alphabetically. Click on a case title to view further details and, where available, an educator preview copy.

Case front page Advanced Results Marketing (A)
Edward Marram, Carl Youngman and Richard Luecke
Babson College
Case front page Apple's Core
Noam T Wasserman
Harvard Business Publishing
Case front page Axel Springer in 2014: Strategic Leadership of the Digital Media Transformation Coach: To Be or Not to Be Luxury?
Robert A Burgelman, Robert Siegel and Jason Luther
Stanford Business School
Case front page Circle Lending, Inc: Financing Early Stage Development
Leslie Charm and Richard Luecke
Babson College
Case front page Design Thinking and Innovation at Apple
Stefan Thomke and Barbara Feinberg
Harvard Business Publishing
Case front page Dropbox: 'It Just Works'
Thomas R Eisenmann, Michael Pao and Lauren Barley
Harvard Business Publishing
Case front page How Venture Capitalists Evaluate Potential Venture Opportunities
Michael J Roberts and Lauren Barley
Harvard Business Publishing
Case front page IMAX: Larger Than Life
Anil Nair
Ivey Publishing
Case front page Ingvar Kamprad and IKEA
Christopher A Bartlett and Ashish Nanda
Harvard Business Publishing
Case front page Innocent Drinks
Dan Heath and William A Sahlman
Harvard Business Publishing
Case front page Nordic Technologies AB
Rob Johnson
IESE Business School
Case front page R&R
Howard H Stevenson and Jose-Carlos Jarillo Mossi
Harvard Business Publishing
Case front page Rent the Runway
Thomas R Eisenmann and Laura Winig
Harvard Business Publishing
Case front page Two Roads Diverged in a Wood; Strategic Decision Making in SMEs
Ian Gordon
Lancaster University Management School
Case front page Uber: A Next Generation Transportation Company for Everyone
V.K Gupta
Institute of Management Technology, Ghaziabad (IMT)

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