Bestselling cases in 2017

MarketingMarketing

The top fifteen bestselling cases in this subject category are listed alphabetically. Click on a case title to view further details and, where available, an inspection copy.

Case front page Accor: Strengthening The Brand with Digital Marketing
Jill Avery, Chekitan S Dev and Peter O'Connor
Harvard Business Publishing
9-315-138
Case front page AccorHotels and the Digital Transformation: Enriching Experiences Through Content Strategies Along the Customer Journey
David Dubois, InYoung Chae, Joerg Niessing and Jean Wee
INSEAD
516-0167-1
Case front page Aqualisa Quartz: Simply a Better Shower
Youngme Moon and Kerry Herman
Harvard Business Publishing
9-502-030
Case front page Colgate-Palmolive: Cleopatra
Sandra Vandermerwe and J. Carter Powis
IMD
IMD-5-0373-JP
Case front page HubSpot: Inbound Marketing and Web 2.0
Jill Avery, Naseem Dahod and Thomas Steenburgh
Harvard Business Publishing
9-509-049
Case front page Intelligent Medicine: The Novartis-Proteus Alliance
Anirudh Dhebar
Babson College
BAB696J2
Case front page Michelin Fleet Solutions: From Selling Tires to Selling Kilometers
Chloe Renault, Frederic Dalsace and Wolfgang Ulaga
HEC Paris
510-103-1
Case front page Ombre, Tie-Dye, Splat Hair: Trends or Fads?: 'Pull' and 'Push' Social Media Strategies at L'Oréal Paris
David Dubois and Katrina Bens
INSEAD
514-063-1
Case front page Product Team Cialis: Getting Ready to Market
Elie Ofek
Harvard Business Publishing
9-505-038
Case front page Red Bull: The Anti-Brand Brand
Nirmalya Kumar, Nader Tavassoli and Sophie Linguri Coughlan
London Business School
505-098-1
Case front page Reinventing Nespresso? The Challenges of a Market Leader Under Attack
Kamran Kashani, Dominique Turpin and Fang Liu
IMD
IMD-5-0790
Case front page Starbucks: Delivering Customer Service
Youngme Moon and John A Quelch
Harvard Business Publishing
9-504-016
Case front page Unilever in Brazil (1997-2007): Marketing Strategies for Low-income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
INSEAD
504-009-1
Case front page Value Selling at SKF Service (A): Tough Buyer Confronts Strategy
Kamran Kashani and Aimee DuBrule
IMD
IMD-5-0751
Case front page Xiameter: The Past and Future of a 'Disruptive Innovation'
Kamran Kashani and Anna Francis
IMD
IMD-5-0702
Share this page:

Find prize winners

Search online
 
Our product search is designed to help you find prize winning cases (award winners, competition winners and best sellers).
  • click on the product search tab in the navigation menu directly above this box to drop down the search form
  • enter your search keywords
  • select the prize winner tick box
  • click the search button to generate a list of cases that match your search criteria