Bestselling cases in 2018

EntrepreneurshipEntrepreneurship

The top fifteen bestselling cases in this subject category are listed alphabetically. Click on a case title to view further details and, where available, an educator preview copy.

Case front page 'Kickboxing' at Adobe Systems
Jeremy Dann
USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
SCG-510
Case front page AB InBev: Brewing an Innovation Strategy
Robert E Siegel and Amadeus Orleans
Stanford Business School
E643
Case front page Advanced Results Marketing (A)
Edward Marram, Carl Youngman and Richard Luecke
Babson College
154-C07A-P
Case front page CircleLending, Inc: Financing Early Stage Development
Leslie Charm and Richard Luecke
Babson College
155-C07A-P
Case front page Design Thinking and Innovation at Apple
Stefan Thomke and Barbara Feinberg
Harvard Business Publishing
9-809-063
Case front page Dropbox: 'It Just Works'
Thomas R Eisenmann, Michael Pao and Lauren Barley
Harvard Business Publishing
9-811-065
Case front page Elon Musk: Balancing Purpose and Risk
Shikhar Ghosh and Sarah Mehta
Harvard Business Publishing
9-817-040
Case front page Ingvar Kamprad and IKEA
Christopher A Bartlett and Ashish Nanda
Harvard Business Publishing
9-390-132
Case front page ISlide, Inc
Donna B Stoddard and Lakshmi Balachandra
Babson College
BAB235C
Case front page Keeping Google 'Googley'
Alison Berkley Wagonfeld, Boris Groysberg and David A Thomas
Harvard Business Publishing
9-409-039
Case front page R&R
Howard H Stevenson and Jose-Carlos Jarillo Mossi
Harvard Business Publishing
9-386-019
Case front page Rent the Runway
Thomas R Eisenmann and Laura Winig
Harvard Business Publishing
9-812-077
Case front page Team WIKISPEED: Developing Hardware the Software Way
Martin Kupp, Linus Dahlander and Eric Morrow
ESMT European School of Management and Technology
ESMT-813-0139-1
Case front page Venture Capital Deal Sourcing and Screening
David W Hoyt, Theresia Gouw-Ranzetta and Ilya A Strebulaev
Stanford Graduate School of Business Graduate School of Business
E447
Case front page Zalora: Dressing up the Mobile App to Engage Customers
Srinivas K Reddy, Sandeep Rao Chandukala and Sarita Mathur
Singapore Management University
SMU-18-0004

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