Bestselling cases in 2018

Strategy and General ManagementStrategy and General Management

The top fifteen bestselling cases in this subject category are listed alphabetically. Click on a case title to view further details and, where available, an educator preview copy.

Case front page Cola Wars Continue: Coke and Pepsi in 2010
David B Yoffie and Renee Kim
Harvard Business Publishing
Case front page Ctrip: Scientifically Managing Travel Services
David A Garvin and Nancy Hua Dai
Harvard Business Publishing
Case front page Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment
W Chan Kim, Renee Mauborgne, Ben M Bensaou and Matt Williamson
Case front page Honda (A)
Evelyn T Christiansen and Richard Tanner Pascale
Harvard Business Publishing
Case front page Honda (B)
Evelyn T Christiansen and Richard Tanner Pascale
Harvard Business Publishing
Case front page HP at a Strategic Crossroad: 2005
Ali Farhoomand and Kavita Sethi
Asia Case Research Centre, The University of Hong Kong
Case front page
Nespresso: What Next?
Jamie Anderson, Antwerp Management School
Nader Tavassoli, London Business School
Mark Collins, Independent Research Associate
Case front page Patagonia
Forest L Reinhardt, Ramon Casadesus-Masanell and Hyun Jin Kim
Harvard Business Publishing
Case front page Samsung Electronics
Jordan Siegel and James Jinho Chang
Harvard Business Publishing
Case front page Silvio Napoli at Schindler India (A)
Michael Y Yoshino, Christopher A Bartlett and Perry L Fagan
Harvard Business Publishing
Case front page Tesla Motors
Eric J Van den Steen
Harvard Business Publishing
Case front page The JMC Soundboard: Crossing the Sound Barrier
Benoit Leleux and Laure le Hardy de Beaulieu
Case front page The Walt Disney Company: The Entertainment King
Michael G Rukstad, David J Collis and Tyrrell Levine
Harvard Business Publishing
Case front page Uber: Changing The Way The World Moves
Youngme Moon
Harvard Business Publishing
Case front page West Indies Yacht Club Resort: When Cultures Collide
Jeffrey P Shay
NACRA - North American Case Research Association
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