Bestselling cases in 2018

Knowledge, Information and Communication SystemsKnowledge, Information and Communication Systems

The top fifteen bestselling cases in this subject category are listed alphabetically. Click on a case title to view further details and, where available, an educator preview copy.

Case front page Airbnb (A)
Benjamin Edelman and Michael Luca
Harvard Business Publishing
Case front page Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
Debapratim Purkayastha and Vinod Babu Koti
IBS Center for Management Research
Case front page Digital Marketing at Nike: From Communication to Dialogue
Debapratim Purkayastha and Adapa Srinivasa Rao
IBS Center for Management Research
Case front page Gillette's 'Shave India Movement': Razor Sharp Against the Stubble (A)
Srinivas K Reddy and Christopher Dula
Singapore Management University
Case front page IKEA’s Social Media Listening & Monitoring Initiatives
Debapratim Purkayastha and Jayasri Bhimalapuram
IBS Center for Management Research
Case front page Kitchen and Info Systems - Role Info Systems, Seller: Case (B)
Olivier Aba
Grenoble Ecole de Management
Case front page Kitchen and Info Systems - Role Kitchen, Buyer: Case (A)
Olivier Aba
Grenoble Ecole de Management
Case front page Lego (R) Products: Building Customer Communities Through Technology
M. S. Krishnan
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Case front page M-Pesa Power: Leveraging Service Innovation in Emerging Economies
Micahel Barrett, H S Anna Kim and Karl Prince
Cambridge Judge Business School, University of Cambridge
Case front page Netflix Inc: The Disruptor Faces Disruption
Chris Kemerer and Brian Dunn
Ivey Publishing
Case front page Netflix: Leveraging Big Data to Predict Entertainment Hits
Debapratim Purkayastha and Vijay Kumar Tangirala
IBS Center for Management Research
Case front page Online Marketing at Big Skinny
Benjamin Edelman and Scott Duke Kominers
Harvard Business Publishing
Case front page Rewiring the Enterprise for Digital Innovation: The Case of DBS Bank
Sia Siew Kien, Christina Soh, Peter Weill and Yvonne Chong
Asian Business Case Centre
Case front page The Weather Company: Creating Consumer Apps That Leverage Big Data
Ruth Gilleran, Patricia J Guinan and Salvatore Parise
Babson College
Case front page WestJet: A New Social Media Strategy
Derrick Neufeld, Faizal Jiwani, Sarah Hardy and Peter Tong
Ivey Publishing

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