Our Classic Case Collection



The top ten classic cases in each subject category are listed alphabetically. Click on a case title to view further details and, where available, an educator preview copy.

Case front page Cold Opportunity (A): The Nils Bergqvist Story
Saras Sarasvathy and Magnus Aronsson
Darden Business Publishing
Ref UVA-ENT-0119
Case front page Design Thinking and Innovation at Apple
Stefan Thomke and Barbara Feinberg
Harvard Business Publishing
Ref 9-609-066
Case front page Facebook
Mikolaj Jan Piskorski, Thomas R Eisenmann, David Chen, Brian Feinstein and Aaron Smith
Harvard Business Publishing
Ref 9-808-128
Case front page Fresh Trading (A)
John Bates, Jamie Mitchell and Oliver Rivers
London Business School
Ref 807-016-1
Case front page How Venture Capitalists Evaluate Potential Venture Opportunities
Michael J Roberts and Lauren Barley
Harvard Business Publishing
Ref 9-805-019
Case front page Ingvar Kamprad and Ikea
Christopher A Bartlett and Ashish Nanda
Harvard Business Publishing
Ref 9-390-132
Case front page Innocent Drinks
Dan Heath and William A Sahlman
Harvard Business Publishing
Ref 9-805-031
Case front page Marston Venture Management
John W Mullins and Julian Lloyd
London Business School
Ref 806-015-1
Case front page R&R
Howard H Stevenson and Jose-Carlos Jarillo Mossi
Harvard Business Publishing
Ref 9-386-019
Case front page Zipcar: Refining The Business Model
Myra M Hart, Michael J Roberts and Julia D Stevens
Harvard Business Publishing
Ref 9-803-096

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