Our Classic Case Collection



The top ten classic cases in each subject category are listed alphabetically. Click on a case title to view further details and, where available, an educator preview copy.

Case front page Cold Opportunity (A): The Nils Bergqvist Story
Saras Sarasvathy and Magnus Aronsson
Darden Business Publishing
Ref UVA-ENT-0119
Case front page Design Thinking and Innovation at Apple
Stefan Thomke and Barbara Feinberg
Harvard Business Publishing
Ref 9-609-066
Case front page Facebook
Mikolaj Jan Piskorski, Thomas R Eisenmann, David Chen, Brian Feinstein and Aaron Smith
Harvard Business Publishing
Ref 9-808-128
Case front page How Venture Capitalists Evaluate Potential Venture Opportunities
Michael J Roberts and Lauren Barley
Harvard Business Publishing
Ref 9-805-019
Case front page Ingvar Kamprad and Ikea
Christopher A Bartlett and Ashish Nanda
Harvard Business Publishing
This case has been withdrawn from the collection
Case front page Innocent Drinks
Dan Heath and William A Sahlman
Harvard Business Publishing
Ref 9-805-031
Case front page Nordic Technologies AB
Rob Johnson
IESE Business School
Ref E-0100-E
Case front page R&R
Howard H Stevenson and Jose-Carlos Jarillo Mossi
Harvard Business Publishing
Ref 9-386-019
Case front page The Renovo Story (A): Venture Capital at the Cutting Edge
Simon Barnes
Imperial College London
Ref 802-030-1
Case front page Zipcar: Refining The Business Model
Myra M Hart, Michael J Roberts and Julia D Stevens
Harvard Business Publishing
Ref 9-803-096

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