Our Classic Case Collection

Knowledge, Information and Communication SystemsMarketing

The top ten classic cases in each subject category are listed alphabetically. Click on a case title to view further details and, where available, an educator preview copy.

Case front page Aqualisa Quartz: Simply a Better Shower
Youngme Moon and Kerry Herman
Harvard Business Publishing
Ref 9-502-030
Case front page Dove: Evolution of a Brand
John Deighton
Harvard Business Publishing
Ref 9-508-047
Case front page HubSpot: Inbound Marketing and Web 2.0
Jill Avery, Thomas J Steenburgh and Naseem Dahod
Harvard Business Publishing
Ref 9-509-049
Case front page Innovation and Renovation: The Nespresso Story
Kamran Kashani and Joyce Miller
Institute for Management Development (IMD)
Ref IMD-5-0543
Case front page Michelin Fleet Solutions: From Selling Tires to Selling Kilometers
Chloe Renault, Frederic Dalsace and Wolfgang Ulaga
HEC Paris
Ref 510-103-1
Case front page Red Bull: The Anti-Brand Brand
Nirmalya Kumar, Nader Tavassoli and Sophie Linguri Coughlan
London Business School
Ref 505-098-1
Case front page Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category
Yakov Bart, Pierre Chandon, Steven Sweldens and Raquel Seabra de Sousa
Ref 510-077-1
Case front page Unilever in Brazil (1997-2007): Marketing Strategies for Low-income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
Ref 504-009-1
Case front page Value Selling at SKF Service (A): Tough Buyer Confronts Strategy
Kamran Kashani and Aimee DuBrule
Institute for Management Development (IMD)
Ref IMD-5-0751
Case front page Xiameter: The Past and Future of a 'Disruptive Innovation'
Kamran Kashani and Inna Francis
Institute for Management Development (IMD)
Ref IMD-5-0702

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