Our Classic Case Collection

Knowledge, Information and Communication SystemsMarketing

The top ten classic cases in each subject category are listed alphabetically. Click on a case title to view further details and, where available, an educator preview copy.

Case front page Aqualisa Quartz: Simply a Better Shower
Youngme Moon and Kerry Herman
Harvard Business Publishing
Ref 9-502-030
Case front page Diesel for Successful Living: Branding Strategies for an Up-Market Line Extension in the Fashion Industry
Pierre Chandon and Vadim Grigorian
Ref 504-007-1
Case front page Dove: Evolution of a Brand
John Deighton
Harvard Business Publishing
Ref 9-508-047
Case front page Ford KA (A): Breaking New Ground iIn the Small Car Market
Markus Christen, David Soberman and Gigi Cothier
Ref 599-038-1
Case front page Innovation and Renovation: The Nespresso Story
Kamran Kashani and Joyce Miller
Ref IMD-5-0543
Case front page Red Bull: The Anti-Brand Brand
Nirmalya Kumar, Nader Tavassoli and Sophie Linguri Coughlan
London Business School
Ref 505-098-1
Case front page Smart Communications Inc (A)
Jamie Anderson, Arun Khan and AV Vedpuriswar
ESMT European School of Management and Technology
Ref ESMT-505-0032-1
Case front page Tetra Pak (A): The Challenge of Intimacy with a Key Customer
Kamran Kashani and Janet Shaner
Ref IMD-5-0604
Case front page Unilever in Brazil (1997-2007): Marketing Strategies for Low-income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
Ref 504-009-1
Case front page Xiameter: The Past and Future of a 'Disruptive Innovation'
Kamran Kashani and Inna Francis
Ref IMD-5-0702

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