Our Classic Case Collection

Strategy and General ManagementStrategy and General Management

The top ten classic cases in each subject category are listed alphabetically. Click on a case title to view further details and, where available, an educator preview copy.

Case front page Cola Wars Continue: Coke and Pepsi in 2010
David B Yoffie and Renee Kim
Harvard Business Publishing
Ref 9-711-462
Case front page Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment
W Chan Kim, Renee Mauborgne, Ben M Bensaou and Matt Williamson
Ref 302-058-1
Case front page Nestle's Globe Program (A): The Early Months
Peter Killing
Institute for Management Development (IMD)
Ref IMD-3-1334
Case front page Patagonia
Forest L Reinhardt, Ramon Casadesus-Masanell and Hyun Jin Kim
Harvard Business Publishing
Ref 9-711-020
Case front page Philips versus Matsushita: The Competitive Battle Continues
Christopher A Bartlett
Harvard Business Publishing
Ref 9-910-410
Case front page Silvio Napoli at Schindler India (A)
Michael Y Yoshino, Christopher A Bartlett and Perry L Fagan
Harvard Business Publishing
Ref 9-303-086
Case front page The Evolution of the Circus Industry (A)
W Chan Kim, Renee Mauborgne, Ben M Bensaou and Matt Williamson
Ref 302-057-1
Case front page The Walt Disney Company and Pixar, Inc: To Acquire or Not to Acquire?
Juan Alcacer, David J Collis and Mary Furey
Harvard Business Publishing
Ref 9-709-462
Case front page The Walt Disney Company: The Entertainment King
Michael G Rukstad, David J Collis and Tyrrell Levine
Harvard Business Publishing
Ref 9-701-035
Case front page Zara: Fast Fashion
Pankaj Ghemawat and Jose Luis Nueno
Harvard Business Publishing
Ref 9-703-497

Other classic cases

Browse the 2020 classic cases in other subject categories:

Back to the full list of classic cases collection

Share this page:

Find prize winners

Search online
Our product search is designed to help you find prizewinning cases (award winners, competition winners and best sellers).
  • click on the product search tab in the navigation menu directly above this box to drop down the search form
  • enter your search keywords
  • select the prize winner tick box
  • click the search button to generate a list of cases that match your search criteria