Our Classic Case Collection

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The top ten classic cases in each subject category are listed alphabetically. Click on a case title to view further details and, where available, an educator preview copy.

Case front page Amplifying Perceptions: How JetBlue Uses Twitter to Drive Engagement and Satisfaction
Jennifer L Aaker, Sara Gaviser Leslie, David Rogier and David W Hoyt
Stanford Graduate School of Business
Ref M336
Case front page Coastal Wine: 'A Mystery Hides Along Chile's Pacific Coast...'
Dennis J Ceru, Francisca Cibie and Hans Berner
Babson College
Ref 462-C10
Case front page Debeer's Diamond Dilemma
David McAdams and Cate Reavis
MIT Sloan's LearningEdge
Ref 07-045
Case front page Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
Jennifer L Aaker, Sara Gaviser Leslie and David Rogier
Stanford Business School
Ref M335
Case front page Hyundai Motor Company
William Barnett, James March and Mooweon Rhee
Stanford Graduate School of Business
Ref SM122
Case front page Hyundai Motor Company in China
William P Barnett, Jae-Gu Kim and Mooweon Rhee
Stanford Graduate School of Business
Ref IB91
Case front page Method: Entrepreneurial Innovation, Health, Environment, and Sustainable Business Design
Andrea Larson
Darden Business Publishing
Ref UVA-ENT-0099
Case front page Nike Considered: Getting Traction on Sustainability
Richard M Locke, Rebecca Henderson, Christopher Lyddy and Cate Reavis
MIT Sloan's LearningEdge
Ref 08-077
Case front page Smart Communications Inc (A)
Jamie Anderson, Arun Khan and AV Vedpuriswar
ESMT Berlin
Ref ESMT-505-0032-1
Case front page Zappos: Happiness in a Box
Jennifer L Aaker and Sara Gaviser Leslie
Stanford Graduate School of Business
Ref M333

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