Indian Institute of Management Bangalore (IIMB) collection

 
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About IIMB’s case collection

The collection’s cases focus on India and its neighbouring countries. Rather than looking at the common view of Western firms attempting to build businesses abroad, IIMB’s cases present the perspective of companies and protagonists in the Indian region.

View all items from IIMB’s case collection >

About IIMB Bangalore

IIMB, situated in southern India, provides excellence in teaching, research, consulting and other professional activities.

Established in 1973, IIMB offers a variety of postgraduate programmes.
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