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Case
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Reference no. UVA-QA-0792
Prize winner
Compact case
Published by:
Darden Business Publishing (2012)
Version:
22 September 2014
Length:
4 pages
Data source:
Published sources
Abstract:
Madison Kryswada, director of alumni relationships at State University, assembled a 123-school data set to explore, in her words, 'the drivers of alumni giving rate.' The alumni giving rate contributed 5% to the increasingly important US News & World Report rankings of US colleges and universities. Wanting to understand the relationship between this variable and school characteristics, Kryswada gave her assistant a list of four well-formed questions to answer.
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