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Case
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Reference no. 9-812-077
Prize winner
Published by:
Harvard Business Publishing (2011)
Version:
17 December 2012
Length:
20 pages
Data source:
Field research
Notes:
To maximise their effectiveness, colour items should be printed in colour.
Abstract:
Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (eg, accessories, maternity wear).
Settings:
New York, 2009-2010, 6 employees
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