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Reference no. 9B13M042
Prize winner
Published by:
Ivey Publishing (2013)
16 pages
Data source:
Field research
A Mexican appliance manufacturer, MABE, has evolved quickly after selling nearly half its stake to a large multinational company in the early 1990s. The manufacturer was then able to dominate the Mexican appliances market and venture into other Latin American countries. Just before the 2008 financial crisis, the manufacturer formed a joint venture with a Spanish company and entered the Russian market, but it was not successful. The manufacturer faced a dilemma: Should it leave the Russian joint venture with its Spanish partner and refocus on other emerging markets? Should it acquire a local manufacturer? Should it remain as it was? This case can be taught on its own, or in combination with 'Mabe: Learning to Be a Multinational (B)'.
Prizes won:
2016 - The Case Centre best selling case
2013 - EFMD Case Writing Competition - category winner
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