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Prize winner
Published by:
INSEAD (2014)
13 pages
Data source:
Field research
The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation. Finally, he applied the same leadership principles successfully to other industries: hotels, education, and banking. This case has been featured on our website, click to view the article.
Learning objectives:
1. Highlight the effects of different leadership styles in different situations; the organisational consequences of intrinsic and extrinsic motivation and different types incentive systems. 2. Highlight the self-fulfilling effects of leadership behaviour; and how leaders can use the change process to transform an organisation's culture.
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