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Prize winner
Authors:
Ian Gordon (Lancaster University Management School)
Published in:
2016
Revision date:
26-Feb-2016
Length:
6 pages
Data source:
Field research
Abstract:
An entrepreneur (Bill Greenwood) leaves the UK Fire Service to set up his own business providing consultants to carry out Fire Risk Assessments for commercial organisations. After a number of years of modest but steady profitable growth, the business is at a cross roads. Digital technology has caught up with this industry and the Bill is aware that if he does not diversify and embrace digital technology the likelihood is that his competitors or new entrants will. Bill is faced with a strategic choice. He is attracted by the concept of embracing innovation as the solution but he has a low knowledge base of the new digital world. Bill needs to understand his business model options to help him make a strategic choice.
Learning objectives:
1. The overall objective is that students/delegates will have a better understanding of a business model canvas (BMC) as a tool for assisting with strategic decisions. In addition, the objective of the case is to understand the entrepreneurial journey Bill.
Settings:
England, Fire safety; Training and consulting, 2002 to 2015, Small, turnover less than GBP500,000
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