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Reference no. BAB235C
Prize winner
Subject category: Entrepreneurship
Published by:
Babson College (2016)
June 2016
11 pages
Data source:
Published sources


Part of the Babson Entrepreneurial Leader Collection. ISlide is the story of a nascent entrepreneur, Justin Kittredge, who used his experience and knowledge of the athletic footwear market to start his own footwear company, a manufacturer/distributor of customizable athletic sandals known as 'slides.' The case illustrates many of the concepts of Entrepreneurial Thought and Action - where an entrepreneur starts with the concepts of Who am I, What do I know, and Whom do I know. The founder, Justin, a former Reebok executive and college basketball player, is passionate about basketball and coaching young people. The case illustrates how Justin builds a company in a niche that has not yet been exploited by the big footwear companies.


Entrepreneurship; Entrepreneurial thought and action; Athletic footwear; Nascent entrepreneurship; Social venture

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