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Thumbnail image for 316-0277-1B
Graphic format case
Reference no. 316-0277-1B
Published by:
INSEAD (2016)
27 pages
Data source:
Published sources
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Dry Bar


This is part of a case series. Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. The case comes with a supplementary video and lecture slides for educators (link in ‘Extra information’ section).


Franchising; Value innovation; Entrepreneurship; Start-ups; Franchises; Blue Ocean Strategy; Small & medium-sized enterprises; Beauty industry; Hair salon; Fragmented industry; Drybar; Strategy; Competition
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