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Reference no. UVA-F-1353
Prize winner
Published by:
Darden Business Publishing (2001)
8 March 2018
Revision date:
8 pages
Data source:
Published sources


On July 5, 2001, Kimi Ford, a portfolio manager at NorthPoint Group, a mutual-fund management firm, pored over analyst write-ups of Nike, Inc., the athletic-shoe manufacturer. Nike's share price had declined significantly from the beginning of the year. Ford was considering buying some shares for the fund she managed, the NorthPoint Large-Cap Fund, which was invested mostly in Fortune 500 companies, with an emphasis on value investing. Ford had read all the analyst reports that she could find about the June 28 meeting, but the reports gave her no clear guidance. She decided instead to develop her own discounted cash flow forecast to come to a clearer conclusion.


Cost of capital; Investment analysis; Valuation
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