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Reference no. 301-056-1
Prize winner
Published by:
Cranfield School of Management (2001)
Revision date:
18 pages
Data source:
Field research


This is a revised version of the Formula One Constructors case with the addition of Red Bull Racing to the F1 teams illustrated in the case, the teams now featured are McLaren, Williams, Ferrari and Red Bull Racing. This case is used to address the issues of achieving competitive advantage in a highly competitive, technological and international context. The introduction outlines the competitive nature of Formula 1 and the fact that this is an industry of sophisticated multi-million pound organisations competing at the highest international level. The case then focuses on a constructor who achieved sustained competitive advantage in a particular period. The case is used to illustrate a number of principles relating to the resource-based view of strategy, such as defining sources of competitive advantage; the problems of imitation and appropriation of key resources; and the idiosyncratic and path-dependent nature of sources of advantage. This case has been featured on our website, click to view the article.


Sustained competitive advantage; Resource based view; Core competence; Distinctive capabilities; Strategy; Formula 1; F1
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