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Reference no. 9-801-354
Prize winner
Published by:
Harvard Business Publishing (2001)
29 October 2001
20 pages
Data source:
Field research
JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered organization at a rapid rate, while retaining high standards for employee selection and maintaining a small company culture.
New York, Airlines, 2000, 950 employees
Prizes won:
Classic case collection - Case method and specialist management disciplines
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