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Case
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Reference no. 9-693-013
Prize winner
Published by:
Harvard Business Publishing (1992)
Version:
4 June 1993
Length:
23 pages
Data source:
Published sources
Abstract:
The Walt Disney Co theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of Euro Disney in France, however, there has become reason to doubt the international appeal of the formula. The case documents issues involved with Euro Disney. Examines the transferability of a successful service concept across international boundaries.
Settings:
France, 1992, USD1 billion revenues, 16,000 employees
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