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Case
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Reference no. 9-384-049
Prize winner
Published by:
Harvard Business Publishing (1983)
Version:
16 March 2011
Length:
9 pages
Data source:
Published sources
Abstract:
Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the US market. The history is explained primarily in terms of strategic factors and quoted from two sources: an earlier case and Boston Consulting Group report on the motorcycle industry. Should be used with Honda (B).
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