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Reference no. E286
Subject category: Entrepreneurship
Published by:
Stanford Business School (2008)
24 April 2008
12 pages
Data source:
Field research


The protagonist (''Howard Glass'') is a recent GSB graduate (2007) heading up a biomedicaldevice start-up focused on the gastric bypass market. The case tracks Glass and team from the team formation and idea generation phases through the company''s first 6-7 months of operation, as Minova burns through what little money it has and actively looks to close a seed round of funding.


Obesity and gastric bypass; Biomedical device; Start-up; FDA; Animal trials; Clinical trials; Funding sources (angel, VC, friends and family, strategic)
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