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Published by:
ESSEC Business School (2011)
July 2011
20 pages
Data source:
Published sources


The case explores the acquisition of Body Shop by The L’Oreal group in 2006. Body Shop loyalists were furious at Anita Roddick for 'selling' her values and beliefs to The L’Oreal group, who was battling numerous controversies at the time. The two organizations were different from each other in most aspects therefore the acquisition and the post-acquisition integration of the two seemed like an impossible task. The case explores the differences in the strategic-organizational-cultural fit between the two and raises questions that will decide their fate. It showcases uncertainties about their future and challenges the reader to explore the integrations process and its subsequent effect on the two companies.


Acquisition; Post-merger integration; Strategic fit; Organizational fit; Cultural fit; Anita Roddick; Ethic; Franchisees
Other setting(s):
2006, 2012

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