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Case
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Reference no. SM29A
Published by:
Stanford Business School (1997)
Version:
August 1997
Length:
44 pages
Data source:
Published sources

Abstract

Discusses the strategic challenges facing Disney in 1996, especially those relating to the proliferation of digital content and the influence of information technologies. Provides the opportunity to discuss the importance of distribution channels in a digital age, along with the strategic reasoning behind Disney's acquisition of ABC in 1995.

Topics

Corporate strategy; Entertainment industry; High technology products; Information technology (IT); Strategic planning; Technological change
Location:
Industry:
Other setting(s):
1997

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