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Reference no. 4357
Prize winner
Published by:
Harvard Business Publishing (2011)
26 February 2013
Revision date:
14 pages
Data source:
Published sources


Winner of a 2013 ecch Case Award Just weeks into her new job, Mia Foster, a first time CEO with no international management experience, is faced with a major challenge at Levendary Cafe, a USD10 billion US-based fast food chain. Strategically, many of her corporate staff have become concerned that the company's major expansion into China is moving too far from Levendary's well-defined concepts of store design and menu. Organizationally, Foster has been frustrated by the apparent unwillingness of Louis Chen, president of Levendary China, to conform to the company's planning and reporting processes. Meanwhile, financial evidence shows that Chen's efforts have produced strong results and suggests that he knows China far better than US headquarters does. The entrepreneurial Chen has resisted attempts by Foster and others to discuss corporate plans for China. As Foster flies to China to meet with Chen she faces a decision that will determine the future of Levendary China and perhaps the entire globalization effort: can she manage Chen at all, and if so, how?


Globalization; International management; Foreign subsidiaries; Entrepreneurship; Strategic planning; General managers; Strategy; Management styles; Multinational corporations; Product adaptation; Relationships; Cross cultural relations; Retail


The events covered by this item took place in 2011.

Geographical setting

China; United States

Featured company

Company name:
Levendary Cafe
Food services

Featured protagonist

  • Mia Foster (female), CEO

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