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Published by:
Stanford Business School (2001)
Version:
March 2001
Length:
26 pages
Data source:
Field research

Abstract

Explores the ways in which Siebel Systems' strong culture, with its emphasis on customer satisfaction and professionalism, has been a source of competitive advantage for this leading provider of customer focused eBusiness applications software. The problem facing the company's CEO, Tom Siebel, is how to maintain this unique culture as the company grows at a phenomenal pace. Provides an overview of the customer relationship management (CRM) market, Siebel Systems' place in that market, and the distinctive actions the company took from its inception to create and sustain a culture that has played a fundamental role in making Siebel Systems one of the fastest growing companies in the world.

Topics

Human resources
Location:
Industry:
Other setting(s):
2001

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