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Case
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Reference no. E423
Subject category: Entrepreneurship
Published by:
Stanford Business School (2012)
Version:
23 February 2012
Length:
13 pages
Data source:
Field research

Abstract

This is a strategy case that describes a hot industry whose future will be written by leading players such as Bigpoint. What can Bigpoint do to build on its strengths and mitigate the effects of its weaknesses? What opportunities and threats exist in the market? Students are challenged to consider the development of the industry overall as well as how best Bigpoint can exploit its position as a leading browser game company.

Topics

Strategy; Entrepreneurship; Gaming; Social gaming; Developer; On-line; Gamer; International; Heiko Hubertz; Browser
Other setting(s):
2012

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