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Published by:
INSEAD (2012)
Version:
05.2014
Revision date:
05-Jun-2014
Length:
7 pages
Data source:
Published sources
Notes:
Check out the short video trailer for a quick case synopsis.
Apple

Abstract

This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.

Topics

Blue Ocean Strategy; Value innovation; Apple; Corporate portfolio management; Corporate strategy; Growth; Transformation; Consumer electronics

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