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Reference no. E468
Subject category: Entrepreneurship
Published by:
Stanford Business School (2012)
1 September 2012
24 pages
Data source:
Field research


The case describes the phenomenal growth of Facebook, a social networking site launched in 2004, which had reached approximately 1 billion members by 2012. The case provides an overarching picture of the company’s growth over the last eight years, from its founding to present day global expansion, covering the competitive landscape, the challenges it has faced along the way (including controversy over its privacy policy), its growth strategy and product development, marketing, and organizational challenges.


Social networking; Hypergrowth; Internet
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