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Reference no. 215-018-1
Julia Mueller (Martin-Luther-University Halle-Wittenberg); Matthias G Will (Martin-Luther-University Halle-Wittenberg)
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13 pages
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The goal of this case study is to analyse the failure of Wal-Mart’s expansion strategy in Germany. The expansion in Germany was accompanied by many problems and obstacles To highlight the deficiencies of Wal-Mart’s expansion strategy in Germany, the analysis should be conducted by applying a micro-macro-model of strategic management. In essence, the particular model describes how the implementations of particular managerial (macro level) strategies depend on specific contexts, organisational governance mechanisms, and individual predispositions and behaviours on the micro level. Finally, the case study illustrates besides the relevance of the intended consequences of individual behaviour for leadership the not-intended but systematic consequences that highly influence the success of corporate strategies.
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