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Published by:
Stanford Business School (2015)
Version:
27 March 2015
Length:
18 pages
Data source:
Field research
Abstract:
Qihoo 360 Technology Company was a leading Internet platform company in China, the number one provider of Internet and mobile security products as measured by user base. The company entered China's fiercely competitive Internet market relatively late and adopted the 'freemium' model as the basis of its business. 'In the beginning,' said Qihoo founder Zhou Hongyi, 'Forget how to make money - focus on how to create a valuable service for every consumer.' Qihoo sought to monetize through continuous product-side innovation and product-design that puts users first.
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