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Authors:
Published by:
INSEAD (2015)
Version:
03/2020
Revision date:
25-Mar-2020
Length:
19 pages
Data source:
Published sources

Abstract

The case describes how Justin Trudeau came from a seeminly hopeless third place (in the party rankings) to win a stunning majority and become Canadas 23rd prime minister. Trudeaus win is analysed through a Blue Ocean lens, showing how his campaign broke with the traditional rules of engagement by reaching out to non-voters, and increasing willingness-to-vote while lowering the cost-of-voter acquisition.

Topics

Blue Ocean Strategy; Strategy; Public policy; Government
Location:
Industry:
Other setting(s):
2015

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