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Authors:
Published by:
INSEAD (2015)
Version:
01.2016
Revision date:
28-Jan-2016
Length:
18 pages
Data source:
Published sources

Abstract

The case describes how Justin Trudeau came from a seeminly hopeless third place (in the party rankings) to win a stunning majority and become Canada's 23rd prime minister. Trudeau's win is analysed through a Blue Ocean lens, showing how his campaign broke with the traditional rules of engagement by reaching out to non-voters, and increasing willingness-to-vote while lowering the cost-of-voter acquisition. Please visit the dedicated case website to access supplementary material.

Topics

Blue Ocean Strategy; Strategy; Public policy; Government
Other setting(s):
2015

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