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Supplementary software
Reference no. 116-0050-4
Denis Gromb (HEC Paris); Alberta Di Giuli (HEC Paris)
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Field research
This supplementary software is to accompany the case. In March 2011, Prada is preparing an IPO, set for June in Hong Kong. A team at one of its underwriters, Credit Agricole’s CLSA unit, is setting a preliminary price range, structuring the offering and preparing the IPO process.
Learning objectives:
1. Assessing the pros and cons of going public. 2. Valuing a company going public. 3. Setting an IPO's primary and secondary tranches. 4. Reviewing the IPO process.
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