Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Published by:
INSEAD (2016)
Version:
11.2017
Revision date:
29-Nov-2017
Length:
10 pages
Data source:
Field research
Notes:
Check out the short video trailer for a quick case synopsis.
Compte Nickel

Abstract

The case explains how Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying non-customers and developing a strategy to attract them. Traditional banks focused on developing financial technology to make their offerings more appealing, whereas Compte-Nickel created a blue ocean by looking at the non-customers the other banks ignored: low income earners and people facing financial exclusion.

Topics

Blue Ocean Strategy; Banking; Finance; Fintech; Start-up; Entrepreneurship; French retail bank; France
Location:
Other setting(s):
2014 - 2016

Access this item

casecent.re/p/135982
View our pricing guide
or to see prices.

Reviews & usage