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Thumbnail image for 316-0277-1B
Graphic format case
-
Reference no. 316-0277-1B
Published by:
INSEAD (2016)
Version:
08.2016
Length:
27 pages
Data source:
Published sources
Notes:
Check out the short video trailer for a quick case synopsis.
Dry Bar

Abstract

This is part of a case series. Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. The case comes with a supplementary video and lecture slides for educators (link in ‘Extra information’ section).

Topics

Franchising; Value innovation; Entrepreneurship; Start-ups; Franchises; Blue Ocean Strategy; Small & medium-sized enterprises; Beauty industry; Hair salon; Fragmented industry; Drybar; Strategy; Competition
Other setting(s):
2010

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