Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Authors:
Deepa Ittimani Tholath (Loyola Institute of Business Administration (LIBA))
Published in:
2016
Version:
21-Nov-2016
Revision date:
01-Dec-2016
Length:
12 pages
Data source:
Published sources

Abstract

Dove had successfully run its Real Beauty Campaign all over the European Union, UK and US. The Case is at a juncture where the Marketing VP in charge of the brand Dove is contemplating which approach to adopt and adapt for Indian circumstances. The case initially traces the Real Beauty Campaign of Dove all over the world and does an analysis of the various campaigns to get a better understanding of the same. While mulling over the shortcomings of the various options if implemented in India the team also collects data about the perception of the primary target that is women regarding their own beauty. In order to have an overall view of the concept of beauty before taking a call on the campaign choices to be made.

Topics

Cause marketing; Advertising analysis; Consumer behavior - self
Location:
Other setting(s):
2013-14

Access this item

casecent.re/p/139464
View our pricing guide
or to see prices.

Reviews & usage