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Published by:
Hult Publishing (2017)
9 pages
Data source:
Generalised experience
Designing a business model for a wearable, internet-connected computer requires an understanding of the market, technology, customers, and competitors. This case describes the circumstances around a start-up in Silicon Valley making products for the Internet of Things, starting with a smartwatch. Yet the company’s initial business model was not gaining traction. What new business models should it consider? How should it select among these options?
Learning objectives:
1. Define and apply the concept of a business model. 2. Explore the potential problems for an existing business model. 3. Create alternative business models. 4. Select and defend an improved business model. 5. Determine how to collect evidence to refine a business model.
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