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Published by:
Global Health Delivery Project (GHD) (2018)
9 February 2018
16 pages
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Set in India's most populous state, Uttar Pradesh, this case explores the complexity of addressing maternal and child health and care delivery by looking at health-related behaviors and decision making from the perspective of a frontline health worker. The case is intended to be used in conjunction with GHD-39N (Maternal and Child Health in Uttar Pradesh, India: A Mother's Story) and GHD-040 (Improving Maternal and Child Health Outcomes in Uttar Pradesh, India). This case is part of the Global Health Delivery Project free case collection (visit for more information on the collection).


Behavioral economics; Communication; Consumer marketing; Data; Decision making; Global health; Health; Health care delivery; Human behavior; Organizational perspectives; Performance management; Policy; Resources; Technical training

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