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Thumbnail image for IMD-2-0124
Prize winner
Compact case
Published by:
IMD (2005)
Version:
24.04.2006
Length:
3 pages
Data source:
Field research

Abstract

This is the third of a three-case series (IMD-2-0122 to IMD-2-0124). The (C) case presents the actual changes that were implemented, the rather impressive successes achieved over time, and HLL''s vision for the future. Within less than a decade, HLL hopes to build a pool of 100,000 self-employed women covering 500,000 villages, and reaching 500 million people, thus creating opportunities for rural women and their families to live in improved conditions, and raise their overall standard of living.

Topics

Rural marketing; Sustainable marketing; Sustainability; Women in business; India
Location:
Industry:
Size:
USD50 billion in sales
Other setting(s):
2001-2005

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Awards, prizes & competitions

2006 - oikos Case Writing Competition - first prize winner

Reviews & usage