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Published by:
IBS Case Development Center (2006)
Length:
14 pages
Data source:
Published sources

Abstract

In April 2006, IKEA, the world's largest furniture retailer, forayed into Japan by opening its second-largest store outside Sweden. The opening of the store marked the re-entry of IKEA into the Japanese market after an unsuccessful 12-year stint between 1974 and 1986. Although the company has planned to 'act local' by customising its offerings according to Japanese preferences, it still expects to face several challenges from Japanese customers who are known to be inconsistent and unpredictable, and have forced many a foreign retailer to exit from Japan.

Topics

Japanese retail market; Japanese home improvement market; IKEA's first time failure in Japan; Consumer behaviour in Japan; Foreign retailers in Japan; Japanese furniture retailers; Japanese real estate market; IKEA as a cult brand; Low price strategies of IKEA; IKEA's growth strategies in Japan; Japan's economic growth
Location:
Other setting(s):
May 2006

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