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Published by:
IMD (2006)
Version:
06.03.2010
Length:
12 pages
Data source:
Published sources

Abstract

The Marine Stewardship Council (MSC) is an non-government organisation (NGO) - headquartered in London and established by the World Wildlife Fund (WWF) and Unilever in 1997 to set up a certification and eco-labelling system for sustainable fishing. The case describes the MSC's initial and more recent challenges including the Tragedy of the Commons, a wide range of less willing stakeholders, and the complexity of certifying fisheries on sustainability criteria. It also outlines management decisions to meet at least some of the challenges: improved transparency and engagement with stakeholders, new governance structures and certification methodologies.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Topics

Sustainability; Certification; Labeling; Fishing; NGOs (non-governmental organisations); Stakeholder management; Food and beverage

Setting

The events covered by this item took place in 1997-2006.

Geographical setting

Region:
World/global

Featured company

Company name:
Marine Stewardship Council
Employees:
11-50
Industry:
Fishing; Food and beverage

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