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Reference no. 9-609-066
Prize winner
Subject category: Entrepreneurship
Published by:
Harvard Business Publishing (2009)
1 May 2012
14 pages
Data source:
Published sources


Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy. This note considers the ingredients of Apple's success and its quest to develop, in the words of CEO Steve Jobs, insanely great products. Focuses on: 1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.


Innovation; Vision; Productivity; Creativity; Business processes; R&D; Experimentation; Strategy; Product design; Corporate social entrepreneurship; Product development; Technology
USD32,479 Million; 21,600 employees

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