Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Thumbnail image for 9-609-066
Case
-
Reference no. 9-609-066
Prize winner
Subject category: Entrepreneurship
Published by:
Harvard Business Publishing (2009)
Version:
1 May 2012
Length:
14 pages
Data source:
Published sources

Abstract

Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy. This note considers the ingredients of Apple's success and its quest to develop, in the words of CEO Steve Jobs, insanely great products. Focuses on: 1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.

Topics

Innovation; Vision; Productivity; Creativity; Business processes; R&D; Experimentation; Strategy; Product design; Corporate social entrepreneurship; Product development; Technology
Size:
USD32,479 Million; 21,600 employees

Access this item

casecent.re/p/86620
View our pricing guide
or to see prices.

Reviews & usage