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Published by:
Stanford Business School (2005)
Version:
14 February 2006
Length:
2 pages
Data source:
Field research

Abstract

This is a short follow up to ''SPM31A''. It presents results of the 2005 event, from the perspectives of the promoter, fans, city, and racing series.

Topics

Sports; Non-profit marketing; Non-profits organizations; Fund raising; Entrepreneurship
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