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Abridged version
Reference no. OB53A
Published by:
Stanford Business School (2004)
7 December 2005
16 pages
Data source:
Field research


In June 1998, the senior management team at Dreyer''s Grand Ice Cream was figuring out how to address the most challenging problems ever faced by the company. Problems were wide ranging, including aggressive discounting by competitors, waning demand of Dreyer''s high margin Better-For-You products, and Ben & Jerry''s severing its distribution contract. Dreyer''s management had put considerable time and effort into crafting the company culture and counted it as one of Dreyer''s strengths. As the management team recognized that a financial restructuring was mandatory, it needed to decide on the best way to make difficult changes and whether to continue adhering to the company culture.


Human resource management (HRM); Organizational behavior; Communication in organizations; Employee problems; Consumer goods; Downsizing; Employee morale; Financial strategy; Corporate culture; Loyalty; Management of crises
4,000 employees, USD1.16 billion revenues
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